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Plants for Pints

Plants for Pints: a Sweet Partnership to Support Garden-based Education

New Leaf Community Markets is partnering with Jeni?s Splendid Ice Creams (jenis.com) to raise funds for Life Lab, a Santa Cruz-based nonprofit that serves more than 3,500 local children annually and is a national leader in garden-based learning. From Friday, April 17 through Sunday, April 19, 150 potted organically grown mint seedlings will be available for community members who purchase a pint of Jeni?s Splendid Ice Creams and/or support Life Lab with a donation of $3 or more. The seedlings will be offered at New Leaf stores in Santa Cruz and Capitola.

Colombus, Ohio-based Jeni?s Splendid Ice Creams is providing upcycled pint containers for the seedlings with holes in the bottom and lid for drainage?making a perfect pot for seedlings that is recyclable once the seedlings are big enough to be planted.  Plants for Pints was launched by Jeni?s in 2014 and New Leaf is Jeni?s third retail partner.

Life Lab is growing the seedlings in the pint containers at their Garden Classroom.  Life Lab executive director Don Burgett notes, ?We are always happy to share the wonder of plants, especially fragrant, delicious, edible plants like spearmint!  We?re excited to partner with New Leaf and Jeni?s to give local children and adults the opportunity to grow their own tasty treats this way and to support Life Lab?s work cultivating children?s love of learning, healthy food, and nature through garden-based education.?

Nine different delectable flavors of Jeni?s Splendid Ice Creams are available for sale at New Leaf: Brambleberry Crisp, Salty Caramel, Almond Brittle, Whiskey Pecan, Dark Chocolate, Ndali Estate Vanilla Bean, Wildberry Lavender, plus Riesling Poached Pear Sorbet and Lemon Buttermilk Tart Frozen Yogurt. Jeni?s products are made with milk from grass-grazed cows, whole ingredients, and no flavorings, chemical dyes, or off-the-shelf ice cream mixes.  Plants for Pints is a national program launched in 2014. Like New Leaf, Ohio-based Jeni?s is a B Corporation, a certification that means that they meet the highest standards of social and environmental responsibility. Another notable achievement: founder Jeni Britton Bauer?s first cookbook, Jeni?s Splendid Ice Creams at Home, received a James Beard Award. 

About New Leaf Community Markets

A natural grocery store with seven stores, New Leaf has been serving the community for 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf?s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. Connect at www.newleaf.com

About Life Lab

Life Lab cultivates children's love of learning, healthy food, and nature through garden-based education.  Since our beginnings at Green Acres Elementary School in Live Oak in 1979, we have helped schools throughout the community develop garden classrooms as living labs for rich, hands-on environmental, science and nutrition education.  More than 3,000 local children connect with soil, plants, nature and healthy foods each year at our model Garden Classroom on the UCSC Farm and at our new Blooming Classroom in Watsonville.  Life Lab also provides training and curriculum for educators across the nation, impacting more than 100,000 children?s lives annually. Life Lab is an independent 501(c)(3) nonprofit organization (FEIN# 94-2778848). More information is available at www.LifeLab.org.