Whenever you reuse a grocery bag at New Leaf, you receive a 10¢ Envirotoken to donate to the non-profit of your choice. At the request of longtime customer, Ron Goodman, we started the Envirotoken program in 1993 with a twofold goal: to support local nonprofits working for the environment and conserve resources by encouraging recycling. Every May, at every New Leaf store, customers have the opportunity to vote for Envirotoken recipients for the coming year. These non-profits are supported by our customers throughout the year and each time you use a reusable grocery bag. Giving back to the community, each time you shop.